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Aesop fables form a part of life of everyone as these are the short stories about animals portraying human behaviors. It has, in fact, become identical with fables. The fables were existing and well known even before Aesop. Aesop fables are put down in ancient Indian civilization, Persia, ancient artifacts of Babylon and China.

Children really enjoy reading these types of stories as these are real fun for them.these stories seems to fascinate the child and thus grab his attention. The first one is about myth. It tells about the stories of supreme powers, gods and goddesses. It is great source of knowledge for the children. They can enjoy reading it as it is all about the animals, wonderful and cute creatures. More often, priests and public speakers use the fables to spread their message to populace. Fables are in fact the best way to communicate with children. It is the easiest way to transmit an important message to children. All the stories talk about the behaviors and animal and relates to human behavior.

No one knows about whether, Aesop is the only creator behind Aesop fables. Nevertheless, they remain as only Aesop tales. Children enjoy reading them simply because it is Aesop Fables. In ancient time, none of the stories was in print. Aesop fables not only entertains children with its wonderful stories, but also gives messages to the reader. The animal's characters clearly depict the human nature. The pictures of the animals in the book make the children to enjoy reading it. It can inspire children with its brave, fanciful and brilliant animal characters.

Viral marketing. It sounds horrible doesn't it, yet this is something we do all the time. The truth is that we can spread a lot more that infectious bacteria each time we open our mouths. There was time before marketing media existed broadly the only way information about a product or service could be shared by the remote populace was through word of mouth. It is just as effective now as it was a century ago and may have even more impact. The constant bombardment by advertising and marketing companies through the media has created a society of non-believers. We just don't believe everything we read or see right off the bat. We prefer to do our due diligence and find out if product "A" really does what the advertisers say and if it truly is superior to product "B." What we do give credence to, is what people we know say they like or dislike about something.

There is not one of us that are not involved in marketing and sales. How many times have you recommended a book, movie, television program, restaurant, hair salon, vehicle, dress shop, mechanic, school - the list goes on. Every time you refer a friend to something you enjoyed or discovered was valuable and you rave about its benefits you are marketing. Each time your friends buy the thing you suggested, you make a sale. Or that is, the company with that product just made a sale thanks to you. Now your friends will tell more friends and the sales explode exponentially. That is the power of viral marketing.

Buzz, Buzz, Buzz

Viral marketing is a strategy that creates a buzz. The virus is the marketing message that hops onto the host for a ride to the next receptive listeners. The cycle starts over again with the influence the message has on each new individual and grows through rapid multiplication. In a matter of hours the message can be delivered to millions. Using internet technology to implement a viral marketing campaign can yield results beyond your wildest imagination because you can access a network of billions of individuals and businesses. Because the message is coming from a friend or trusted source it is not considered "spam."

A carefully planned viral marketing strategy provides a message that can be easily shared. The message must contain an element that is so valuable people will want to share it. Not campaign will have the same results so it is important to try different strategies and track your results.

High Impact Viral Marketing Ideas

• Invite your audience to use your articles on their own websites, newsletters, e-books and in their hard copy literature. Provide a resource box at the end of your article with a little information about you and a link back to your website.
• Add an "email this page to a friend" function to the pages on your website.
• Create free software that you encourage your readers to download. Be sure to include your information and links inside the program.
• Add social media bookmarking buttons to your pages that allow people to recommend your site.
• Develop free web design tools such as templates, PC wallpapers, screensavers graphics, sound clips, JavaScript, fonts and other useful gadgets that can only be downloaded by linking to your website. Invite people to give them away to their friends.
• Add a "Tweet This" button to the pages on your website that give your readers the opportunity to tweet about it to their followers.
• Write an e-book and offer advertising space inside the book for people in exchange for them sending it to their list of contacts. Offer an image and link to the e-book so webmasters can add it to their sites. Make sure your contact info and links are clearly indicated on every page.
• Write a regular e-newsletter and send it to your contact list. Include an action statement in the letter such as "forward this to a friend." Add an opt-in field on your website where surfers can sign up for your newsletter.
• Give away free services, such as free email addresses that include a tag at the end of the message advertising your business and a link back to your website.
• Look up questions on Yahoo! Answers that you can answer intelligently with useful information. Include a link to your website.
• Write a humorous short story or joke and send it out to your contact list with a link back to your site.
• Think of a problem that plagues society and come up with a great solution. Post it on your website or send it out to your contact list.
• Leave comments on other peoples' blogs and forums with a link back to your site. Writing your high energy or controversial thoughts will yield a lot of attention.
• Start a topic page on your own website based on popular news and event. Invite readers to write a paragraph or two on the subject. Be sure to publish what they offer.
• Create a page on your site that offers useful tools for a niche market, such as a list of websites with free search engine optimization tools.
• Write a detailed "how to" article and upload it to your website. Make sure the content provides excellent information and valuable tips.
• Put some really amazing photos on your site and add book marking buttons to the page.
• Start a contest with a free giveaway for the winners. You can "up the ante" by giving a reader a free prize every time they tell 2 more people about the contest.
• Make a humorous or unusual video clip and post it on YouTube with a link back to your site.

Remember that your message must contain something that is either highly valuable or highly entertaining. This will compel people to share it with their friends and associates. It must be easy to transfer from one person to another. So, your message must be easily forwarded as an email, web page or attachment, as a link to a website or as a simple download. The data cannot be so large that is crashes web and email servers trying to deliver the information. It must appeal to common human motivations and behaviors. In other words, what are peoples' hot buttons? We want to be heard, made to feel important and appreciated. We want to get ahead of the game and feel successful. An efficient viral marketing campaign takes advantage of information networks that already exist, where people are already sharing communications. It uses other people's resources, such as their newsletters and blogs as often as possible. Test it out and analyze the results. Believe it and you will see it! (Please send this page to a friend.)

Whether you are a experienced or novice collector, "The Convention" is the time to shop and mingle with other collectors, talk with comic book dealers about the hottest news, or meet comic and entertainment guests. Its enough to make your eyes and brain explode!

When I first attending my first convention my mind went every where, along with my eyes, there was so much I wanted to buy, talk about, and do that my brain was swimming, by the time I left the convention I was broke and exhausted from all the information I received.

While I had a great time it was just overwhelming, so here is a small Survival Guide To Comic Book Conventions that can be helpful to the new comic collector.

Budget

Conventions And Comic Book Budget - Remember to factor your spending at a convention with your regular comic book buying during the month, remember you want to have money to buy your regular purchases from your comic book store, or have enough to buy your subscriptions at the end of the month.

Its a good idea to start saving at least a month or at least two weeks before the convention to ensure that you can pay for both convention books and your store books.

Spending - Before going to a convention determine how much money you want to spend, check the price guides for prices and also check with the convention website to see if their is an admission fee, also factor in food and drinks, many conventions and/or convention centers will offer food, these are usually not cheap so put that in your convention budget as well

if possible leave your bank debit card behind, this could be a temptation to use and it could put you over budget, if you can not leave it at home give it to a friend or family member to keep it safe.

Shop Around

Be sure to make a couple of rounds of the convention room first, checkout what dealers are there and look at the prices of the books you are looking for, never buy the first book you see on your list, take your time and get a feel for the convention, if this is your first convention look at the $1.00 and 1/2 boxes you could find some bargains there.

Admission

Before going to the convention find out if the convention has admission, if there is a fee be sure to factor that into your convention budget, look for online coupons located on the convention website.

Guest Attendance - If you are going to a convention to meet media and comic book guests be sure to check the convention website first, make sure there are guests you want to meet, and also check and see if guests have canceled their appearance

Dealer Attendance - Also see how many dealers will be attending you do not want to arrive with a low dealer turn out, this could not only be a waste of your time but also money.

As always look for those FREE admission conventions!

The Art Of Haggling

Don't be afraid to haggle or bargain with comic book dealers, they understand that customers are working on a budget and are willing to work with customers on making deals.

Preparing To Haggle - Before leaving for a convention make a list of books that you are searching for, next to the title write a price, this will help kin keep track of cost but it will also give you a reference of what books are going for, and also helps the comic book dealer know what you are willing to spend.

Make A Offer - Don't be afraid to make a offer especially if you have more than one issue, the worst a dealer can say is "No" most times he will work with you, however don't walk away right away if the dealer does reject your offer, see if he will work worth you or ask "What is the best price he can offer?"

Take Time And Think - If you need time to think about a book, you can ask a dealer to put the book behind the table, but you should always return to the comic book dealer even if you purchased the book elsewhere, remember that the dealer did this as a courtesy for you.

if you do not return to inform the dealer you do not want the issue, the dealer stands a good chance of losing money. If you do not return it could strain the relationship between you and the dealer in the future and they may be unwilling to haggle or hold books for you in the future.

If you do ask for a dealer to hold the book, its best to return with in 15 to 20 minutes, this is plenty of time too look around and compare prices and think about the purchase.

Guest Lines

Some conventions have comic book and media guests, these lines can get long and boring, to avoid this make time to get in line early, I would give yourself at least 10 to 15 minutes to get to the signing area or booth, also be sure to check the schedule.

Guest Tickets - Sometimes tickets are provided for a guest line, so be sure to get those early or conventions will provide a "Speed or Express" pass, these allow you to be first in line.

Signings - If you have materials to be signed be sure to have them prepared, this helps the guest sign the materials quicker, and keeps the line moving, and be sure to speak to the guest during and/or after all they want to talk to you and hear what you think about the subject.

Artwork And Sketches - Want a artist to draw something? Always ask in advance if they are doing artwork, and ask about cost, however some artists will do a quick sketch for free or very little money depending on the line.

Bring Your Books - If you want comics signed be sure to bring copies with you, while most dealers will have hot books to get signed, the books on many occasions will be over priced, again get updates from the convention website to see who will be there and start shopping for the books you want to have signed.

Guest Cancellations - Guests can cancel or leave early, if this occurs without your knowledge or you are not notified by the convention staff, then you may ask for your money back if you came for the sole purpose to see that guest, in a few instances I have seen refunds but do not expect a refund often.

Making Contacts

When visiting with comic dealers like myself, always talk to the dealer pick their brains and get their insight on books and what to be to watch for in the future, also even if you do not buy anything from the dealer get their business card, this way if you need anything you will have a recourse to dealers to contact, and when you need that hard to find book you will have the advantage.

Comic Book Conventions And People With Disabilities

If you are a person with disabilities and attending a comic book convention, this can be a little more nerve racking for you, because of the crowds and chaos going on, being a person with disabilities I thought these tips could help.

Convention Access

If you are attending a convention in town always call the location to make sure they have handicapped parking, ramps and bathroom facilities, while thing have changed over the years its still a good idea to inquire about disability access.

Money Storage

Conventions are crowded and lines around a table or booth can quickly grow, be sure to have your money ready and if you can invest in a nice fanny pouch or something to carry your cash and other things.

Assistance

If you can, bring a friend or relative with you if you need help carrying your purchases, or if you can get a nice and sturdy tote bag to put your stuff in.

Convention Staff Help - Conventions may provide you with an attendant to help you, you may want to contact the convention promoter prior to going or ask the head of convention security or convention staff, this is still a new concept in conventions so do not be disappointed if it does not exist at the convention you are attending.

Communicating With Dealers

Ask For Help From Dealers - Comic Book Dealers are some of the most attentive people in the world, comic book dealers will assist you and aide you the best that they can, in many cases you can hand them your list and they will go through boxes for you or let you know immediately if they have the issue.

However you will need to ask for assistance on occasion, so be sure to speak up, the dealer will be happy to assist you in your searches.

Conventions can become very busy, if a table or booth looks crowded make a few rounds around the dealer room and come back to the dealer.

Guest lines

If you want materials signed again be sure to be in line early and have your materials ready to be signed, but if you speak with the convention staff or someone affiliated with the artist in most cases they will allow you to come to the front, this helps you and keeps the line moving smoothly.

If you have more than one guest on your list be sure to inform the convention staff of all the guests so that they can help you schedule your visits.

Always thank the the guest and the staff for their help, and be sure to talk with both parties, this will help them to remember you in the future.

Asking For Help

This is a touchy subject for some people, but we all need help, if you find yourself in a situation like needing a bottle, can or bag opened ask for help, there is no need to go thirsty or hungry at a convention, so grab a friendly face and just ask you will be pleasantly surprised.

Patience is the key

Because of the crowds, the noise and lets face it you may encounter a little bit of bumping and their are always those few rude people, just take a deep breath and be patient, if you feel that its a bit too crowded go out of the convention room and get some air, if you use a walking device ask the staff for a chair or a place to sit, if your in a wheelchair device go park, and then go back in.

Just be as patient with yourself and the crowds as you can, and remember to have fun.

These are just a few tips for convention goers, if you are new you will get the feel for it in no time, but until then listen and learn and watch your budget.

How do you feel when you find out someone has been talking about you and trying to make you look bad? It has happened to all of us... think back to a time when this happened to you... what comes to your mind? I think my initial reaction is to feel hurt and act defensively... what about you? I think it is natural to defend yourself, especially when you know you are a good person and that you "keep your nose clean". I read a quote the other day that I just love: "I must live so that if someone says something unkind about me, no one will believe it."

I think this is so true and so powerful... if you are a person of great character... truthful, kind, loving, sweet, loyal, etc... and someone speaks badly about you... nobody will believe them. WOW... makes you self evaluate, doesn't it?!

I like to think that I live this way, as a person of great character and integrity. I honestly believe that if someone said I did something horrible or was questioning my character, that people who know me would think 'that someone' were crazy! Can you say that about yourself? Do you always act and speak and think with great character? I know none of us are perfect... but we all have control over our words and actions.

I have been the subject of people's talking my whole life, and I have come to learn several things:

1) When people talk badly about you, it's really not about you... it's about them.
It is their insecurities and jealousy talking.

People talk badly about other people to make themselves look and feel better.

There is always self esteem and pride involved.

2) Most people who act this way and take this stance, really just want to be your friend, but they don't feel worthy.
3) Instead of being defensive and fueling the fire, befriend this person, it will usually turn into an amicable friendship.

The sad thing about this is that it seems this behavior should be relegated to middle school and high school adolescence... but I know far too many adults who still play this game. A few days ago, I learned that an acquaintance was talking badly about me because I did not invite her to my birthday gathering. Really?!? I have invited this person to my home several times for other parties... but my birthday this year was just a gathering of very close friends. When I heard this, I felt like confronting this woman. I felt mad that she had the gall to talk about me. I felt slighted. I'm sure you can all agree, sometimes you want an intimate setting and sometimes you want a circus. Nobody is invited to all things, and I wanted to explain that to her. But why was I letting her make me feel guilty? Why should I have to justify my actions to this woman?

When we feel wronged like that, it is so easy to sink to that unhealthy level ourselves. I had to take a step back and look at this situation from her point of view. I had to think outside my box. I had to remove my ego and think with compassion. And I did. I realized that this woman feels insecure and not liked. When she didn't get invited to my birthday celebration, to her those feelings were confirmed. She wants to have a close relationship with me, and this situation made her feel rejected. Since she and I are not as close as she would like, this situation made her feel like I don't like her.

So, looking at this with compassionate eyes, I can see why a person like that, would feel the need to talk badly about me. I don't necessarily agree with her words and actions, but I understand them. So... what do I do now with this new perspective? Do I fire back with heated words? Do I snub her and never invite her to anything else again? Do I talk badly about her? No, no, and no. I treat her with love and sympathy. I am now armed with some insight into her psyche. I can back my character with my words and actions. I can rise above the frivolous banter and be true to myself. I will not compromise my character because of someone else's actions toward me.

Situations like this will unfortunately come into our lives for as long as we live. It's how we respond to these people and situations that matter. Our kids will face situations like this as well. As a role model, do you encourage them to handle these uncomfortable situations with communication, healthy boundaries, and compassion... or do you encourage them to fight back, snub, and gossip?

Take Action: This week and moving forward, let's take the high road when someone is unjustly talking badly about us. Let's not compromise our great character... instead let's take the opportunity to let it shine. Let's evaluate how we handle these situations: Are we being a good role model? Do our actions back our character? Do we take the high road? If someone talks badly about you to your close friend, will your friend believe it or not? Let's understand where these hurtful words and actions are coming from and rise above the nonsense. If you are the one doing the bad-mouthing, STOP, evaluate your motives and grow up!

Because Together is Better,

There are millions of websites on the internet. Most of these websites have business goals. Business firms and people maintain them to fulfill their various business goals and personal goals. However all websites do not meet their goals. Some of them do well, but some websites do not give any value to their business. Just placing a website on the internet does not fulfill any business need. Promotional activities are necessary to use it for your business. Search Engine Optimization (SEO) is the best online practice that you can use to increase the conversion rate of your website. There are various SEO options available. Here we are going to discuss top five website optimization tips to make an effective website.

1. Use relevant keywords - Keywords play a major role in website optimization. It is also a major SEO element. Search engines cannot index your website with relevant groups or cannot assign page ranks without proper keywords. You need to select a proper set of keywords for the website. There are different types of keywords like primary keywords and long tail keywords. Proper keywords will help you to list your website with relevant search results. You exactly know what your business is, but your potential customers do not know it. Keywords will help them to find your business.

2. Check your competitors - After identifying suitable keywords, you need to find about market leaders in your niche. Study those websites and learn the way they do their businesses. Follow good things on those websites because your goal is to optimize your website for better conversion.

3. Add links - Another important element of SEO is link building. There are two types of links available. They are 'internal links' and 'backlinks'. A link that connects different pages of the same website is an internal link. A link that connects an external website to your website is a backlink. A backlink is more important than an internal link for SEO. Link your website with other websites through keyword oriented anchor text. Ask other websites to place links to your website. Place links on your website to point them.

4. Include new and useful content - Search engines like to see your website with new and useful content. Always update your website with new and useful content. Quality content can make a new visitor to a regular visitor and a regular customer.

5. Social media - Social media available not only for gossips. They have good business values. You can use social media for website optimization. You can promote your business through social media and can develop a potential customer base. This is ideal to generate many links through external websites.

Try above tips to have a great website with good return on investment.

The smile lighting up the face of your baby when she looks up at your face, the confidence on a toddler's face when she looks up at you before crossing that developmental milestone and the happy baby who is so thankful to your uncountable efforts of singing, dancing, cooing, placating, keeping her dry, warm and well fed- are all what make every bit of agonizing efforts and sometimes inhumane sacrifices worth every penny!

I am neither idealizing motherhood nor preaching a philosophy in developing self-confidence. I am only stating what is obvious. A stay at home mom should not let someone else's jaded feelings affect her. She is doing the most important job in the world, even if she is not being paid for it. Raising a child into a good human being, a successful professional and an emotionally stable person will keep a mom's hands full for a lifetime.

They say that you know you are a stay at home mom if you are the last one to go to bed and the first one to get up! The society has unfortunately moulded into a form today where a woman who stays awake through the day, works 24 *7 hours a week without any holidays or incentives, is alert always looking out for her children, anticipating their needs, is a teacher, guide and friend to them; is in a quest of finding self-worth!

Research has reported that stay at home moms are at a greater risk of suffering depression. A major cause of this is that moms who are not going to work out lead a monotonous schedule day by day and do not get time to do things just for themselves or spend some quality 'ME ' time!

All stay at home moms can spice up their lives and do things which will make them feel worthy, useful and special. I am a stay at home mom myself and can share my experiences with all the new mothers and mothers to be.

1. Do not UNDERESTIMATE yourself. You are living by example. It is not possible for everyone to give up their life for raising a child.


2. Develop a hobby if you don't have one already. Start taking out time weekly for your hobbies. Spend some time honing your creative side and skills. Pursuing your creativity not only gives you self-confidence but self-satisfaction as well.


3. Take out time for your girlfriends. Leave the baby or children with your husband or parents and spend time gossiping with your friends, indulge in shopping for yourself, watch a movie and avoid discussing children, maid or laundry! Believe me you will return home rejuvenated and replenished.


4. Spend quality time with your husband. An understanding and caring life partner makes your life worth while. Go on a romantic date with your husband and give yourself a special evening out.


5. Become a member of a social service organisation. Helping out orphans, helping the residents of an old age home or joining a literacy campaign will not only help you in finding self worth but you will play an important role in someone's life as well.

So, moms, next time someone asks you, A FULLTIME MOM, what do you do? Simply answer 'EVERYTHING.'

If you were a customer, what would you want? This is a question that you should be asking yourself frequently. Your goal is to make things easy for your customers and to build solid working relationships. If you do not know what a customer wants, just ask. Seeing any business from your customer's point of view is a powerful tool. It is sometimes difficult to find the right balance between what you want and what your customers want.

One of the great pleasures of running your own business is that you do not have to accept every translation job that comes across your desk. If you worked in a traditional, non- entrepreneurial setting before, you surely remember having to do work for superiors, or even colleagues, whose ideas might not have been good or feasible, yet you had to implement them. Now you can decide if you would like to accept or decline a translation job. Neither decision will not cost you a pro­motion.

There are no vacation slips to fill out and no bosses to notify. Just turn in that urgent translation before you hit the road, notify all your clients, and if needed, take your laptop with you. The freedom to make your own decisions and to not have to rely on someone else's decision-making is very important to most freelance translators. Work does not have to be restricted to a specific time, place, or dress code. Feel free to reinvent the wheel: there are no limits to where you can work. The main exception to this is when you meet with customers. You should always dress professionally for face-to-face interactions.However, running your own business comes with a tremendous amount of responsibility.

First and foremost, you must remember that your success will depend on your ability to attract clients and to make them happy. Without clients, you do not have a translation job. Then you would have to put on a power suit, print out some resumes and look for a job as an in-house translator or interpreter. You would most likely work in a traditional office environment, with a boss, a hierarchy, office rules, gossip, and fridges full of moldy lunch containers with labels on them. If you do not want that, then keep your customers happy.

You should analyze each situation separately. Customers want professional translation services from a professional company. This includes answering the phone professionally and having a well-designed website. You should create an environment in which the customer can feel comfortable and well taken care of.

Do not beat around the bush. Answer questions truthfully and clearly. Give customers the information they need in order to make informed purchasing decisions. Customers want their deadlines met. Delivering quality translation work on time is the minimum requirement in any profession, especially if you would like referrals. Customers do not necessarily want to be educated, unless it is very gently. Think of yourself as a customer. Buyers of translation and interpretation services might not know what a source language is, nor do they need to know that. It is your job to clearly define the industry-specific terms that the client might not be familiar with, to explain how the process works, and to enable the customer to make good decisions. Make things simple and easy to under­stand for your customer.

Include as much information as possible in your written price quotes, such as delivery time, precise cost breakdown, documents needed from the customer to finish a translation project, terms and conditions, etc. All this should be put in writing for the benefit of both parties. Be sure to have customers sign the quote before you commence work.