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If you own a small business, it is essential that you work with a tight marketing budget. Running a business in the first place requires a considerable amount of cash. It seems like all your capital is always directed towards this venture. And when it comes to advertising and marketing, you empty your pockets for spare change.

However, there are easy and affordable marketing ideas that you could use for your small business. They are low-priced and if right, can give you a decent return on investment.

Social Media is King

Some people use social media to make new buddies and catch up on the latest gossip. You can use it to build and promote your business. Facebook, Twitter, Google+ and LinkedIn are all free to join. So leverage on the massive traffic that these social platforms generate and use to your benefit. Create a company page on all the social media platforms. Give people incentives to follow your page. Ensure that you update your content daily. It should be fun, informative and interactive.

Cross Promote

Find out businesses that complement yours and partner with them. For example, if you run a haulage company, you can partner with a real estate firm. When people buy a new house they would be looking for someone to help them move their stuff. And if you are in the same reach of the real estate agent that helped them out, what are your chances? If you do not have a website, you can drop flyers at the front desk of the complimentary business.

Ad Space in the School Paper

You cannot afford to buy space in a national newspaper, from a marketing stand point it does not make any sense. However, if your product or service is age attractive or friendly, you can liaise with local schools and residential communities in the area and see if they have ad space for sale in the school paper.

Sponsor Something Local

It is important that you try to generate a level of goodwill within your community. The best way for you to do this is to sponsor something local. You can partner with a credible charity organization or sponsor a school's local sports team. Ensure that you have your name printed on their sportswear. You can do these things or anything else that highlights your company and pushes it into the mind's eye of prospective customers or clients.

Press Release

You can issue a press release about the local happenings or events in your area. It can be weekly, bi-weekly or quarterly. It does not have to be anything elaborate. And you do not have to mail everyone; just try to brand yourself by targeting niche communities. The press release should be simple and straightforward. You can even have it down at home with your personal stationery and printer. Try not to launch a marketing overkill by talking about your business and wonderful products or services. Spend time highlighting the upcoming events in your area like concerts, sports and plays. Do not forget to include your name, business, website and contact details where everyone can see.

It is easy to come across a property owner, who has a house to sell, but no buyers. The buyers, who do come looking interested in the house, also go away without a purchase. If you are a property seller, then surely you would want to avoid this scenario for yourself. There are many reasons to make sure that your house sells quickly. An unsold house starts to gather a bad reputation. Rumors and whispers constantly surround it and make it repelling to some buyers, who believe in the gossips that the house has a flaw, a bad history or a deceiving seller, etc. If the house has not been sold till now, then it translates as the house is not worth buying. If you were a buyer, then you would have probably gone through the same considerations and second thoughts. So, think from that point of view and take the following steps to ensure that your house gets a legitimate buyer soon -

* Be realistic. You cannot expect a legitimate buyer to accept a higher than standard price. You need to know the reality of the market and state your price accordingly. If you ask for anything, higher than the standard rate, then you will have to explain it through some genuine upgrades and modifications. If you keep quoting high prices stubbornly, then you will soon see that the prospective buyers will stop coming to your door.

* You can lower your prices, get an easy buyer and suffer losses. Vice-versa can happen and nobody may come for the purchase, because now they think that you desperately want to get rid of the property, due to legal, property-related or structural flaws in the house.

* Get a surveyor to come and give a balanced estimate of the value of your house, so that you know what to expect. The buyers too would know that this is the real deal and there is no deception at play.

* Get a real estate agent. An agent can guide you where you are going wrong and can give practical suggestions, based on experience, market research and present trends.

* In the noble undertaking of cleaning up your house, do not mistake one of your rooms, which you think is the least important, as a dumping place. Buyers like to see a house that is ideal for living in all aspects. They may need that room which you have converted into a dustbin. The presence of the garbage will put them off and can make them move on.

* Stage your house. This is a proven technique to sell property faster.

* Make the house a home and present it like a gift with everything looking new, spacious, clean and fresh. Add some beauty touches inside and outside the house through plants, flowers, decorative items, fresh paint, etc.

If you wish people to know about how great your house is, then tell them! Advertise through all means, especially online listings and paste pictures of your house. Show them the description of the upgrades done. This will definitely get you a legitimately interested buyer.